The Toy Chest

Here is an extensive, informative, practical approach to selecting  the best toys for children, plus a history of toys in America based on extensive research and selections of insights on the toy industry, by one of the country's leading specialists on toys, play and child development; Dr. Stevanne Auerbach. In the course of writing The Toy Chest Dr. Toy spent three years researching all aspects of the toy industry, visited over 1,000 showrooms & exhibits, and evaluated more than 150,000 toys - along with interviewing hundreds of parents and observing children at play.

The Toy Chest includes dozens of photos including The International Toy Center in NYC 

Topics of articles cover collecting, designing and testing toys, marketing and protection of children, inside toy stores and toy companies and much more. Some of the selected articles based on interviews include:

  • Meredith Brokaw (founder, Pennywhistle Toy Store, NYC)
  • Dorothy Coleman (author, Collectors Guide to Dolls)
  • Bernie DeKoven (author, Well Played Game)
  • June Dutton (producer, Snoopy)
  • Robert Forbes (Vice President, Forbes, Inc)
  • Karen Hewitt (Founder, Learning Materials Workshop)
  • Sandy Jones (author, Good Things for Babies)
  • Ian McDermott (Buyer, FAO Schwarz)
  • Letty Cottin Pogrebin (Author,  Growing up Free)
  • Sy Ziv (Buyer,Toys R Us)

Dr. Toy is now offering a rare limited edition, personally autographed, for sale at $24.99 plus $5.01 ($30 total, includes shipping & handling). This makes a perfect gift ... but they're going fast. Order yours before this edition sells out.

Make your $30 check payable to:
Institute for Childhood Resources
268 Bush Street
San Francisco, CA 94104 /or buy via PayPal:
All orders shipped within 48 hours via Priority Mail in the USA!

See Dr. Toy's two additional titles currently available:

Click to buy this title from Barnes & Noble

Click to buy this title from Barnes & Noble



Home Copyright Arrow Up