The ABC's of Licensing Your Product

Foley & Lardner LLP

Great news! You've worked hard and created a successful product -- let's say it's an educational game with an environmentally savvy character named 'Benny the Beaver.' Sales are rising, and you've been noticed in the press. Suddenly you're contacted by Marvin Manufacturer, who wants your permission to put Benny on his T-shirts! Marvin promises to pay you a small amount for every Benny T-shirt he sells, and he wants you to sign a contract right away.

Success is yours! This is wonderful! But before you sign that tempting contract, think about these points:

Carol A. Brittain has practiced business law in California for over 20 years. Previously General Counsel to Dakin Inc., she is now special counsel to the law firm of Foley & Lardner LLP in San Francisco. Ms. Brittain practices business and corporate law, including general business counseling, entity formation, negotiation and preparation of agreements, securities offerings, and mergers and acquisitions, with special expertise in licensing matters. She can be reached at .

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