PRESS RELEASE from
FOR IMMEDIATE RELEASE June 27, 2007
“Dr. Toy’s Best Products Summer 2007 Award Report Available on the Internet—The Best Products for Learning and Play for Home and Vacation
SAN FRANCISCO – The report of winning toys for Dr. Toy's Best Products Summer 2007 is now available to parents, teachers and others on Dr. Toy's Guide, her Internet Web Site.
The free report is available by logging on to drtoy.com or by mail by sending a SASE #10 envelope to Dr. Toy.
Dr. Toy’s Best Products–Summer 2007 was developed by noted child development authority, Stevanne Auerbach, Ph.D. (a.k.a. Dr. Toy) as a service to consumers who desire to purchase safe, affordable, educationally-oriented, and stimulating toys and products for children.
“As a childhood specialist for over 37 years," says Dr. Toy, Director of the Institute for Childhood Resources, founded in San Francisco in 1975, "I have seen the continuous, essential need for more year-round resources for consumers to identify and choose the most appropriate, safe and engaging learning and developmental products for all children.”
Dr. Toy reports that in the years the innovative on-line magazine, Dr. Toy's Guide has been available “thousands of visitors daily from around the world have accessed its information.” The site was the first on-line to evaluate toys and children’s products. The report is being released according to Dr. Toy to “encourage parents and teachers to focus on the value of play as essential to the learning process.”
The site was the first on the Internet to evaluate toys and children’s products. The report is being released according to Dr. Toy to “encourage parents and teachers to focus on the value of play as essential to the learning process.”
She adds, “The 'Best Play' products selected from varied companies across the U.S., Canada and from other countries will provide children with exciting new learning tools that will help them not only to do better in school, but will also provide more constructive activities to do after school.”
The award winning products include innovative books, CD’s, craft kits, DVD’s, games, toys, puzzles, videos, and many other children's products for all ages and interests.
Dr. Auerbach believes “parents need help to get a head start locating new, diversified products that children will enjoy using while they increase learning skills, enhance instruction and expand creativity.” The products are balanced from among large and small companies and range from low to high tech for “hours of constructive, educational, and stimulating fun.”
“Children learn best through play,” says Dr. Auerbach, “and these “Best Products” encourage children to maximize their potentials and to make the most of “Smart Play”.
“By making a renewed focus on selecting summer as an ideal one for choosing new products for children," adds Dr. Toy, parents improve their children’s development. “This is a perfect time,” She says, “to ‘take stock’ and do an inventory of what your child is playing with, what is not used and what they need next in their process.”
“Dr. Toy’s Best Products–Summer 2007” award winning products were carefully chosen from among hundreds that she has reviewed at toy fairs, catalogs, and through many other sources, and by using extensive criteria she has developed over many years. Among the criteria used are: safety, age-appropriateness, design, durability, lasting play value, cultural and ethnic diversity, good transition from home to school, educational value, learning skills, creativity, improvement in the understanding of the community and the world, good value for price, and, naturally, fun.
These are products suitable for babies to older children including products ranging from handicrafts to hi-tech, ranging in price on the average from $5.00 to $100. The winning products are affordable, well designed, and reflect the wide range of children’s interests. Complete information about these and other products are included in the full report.
Winning products are manufactured by new, small and large companies from around the world.
Dr. Toy's report includes company customer service numbers, web site URL, age range, price, and a full description of each product. The award-winning, on-line magazine, Dr. Toy's Guide(drtoy.com) features full color photos of each product, links to companies to learn more, interviews with and articles by Dr. Toy, plus hundreds of other Best Products including high to low tech and products for all reasons and seasons. . At this time over 4000 products are included on the site plus links direct to companies, toy stores on line, toy history, parent resources and much more.
Dr. Auerbach, a long-time resident of San Francisco, originally from New York City, lived in Washington, DC while working for the Department of Education where she approved the first proposal for “Sesame Street” and established the first day care center for children of federal employees. In San Francisco she established the San Francisco International Toy Museum, the world’s first “hands-on” toy museum visited by over 50,000 children. She is the author of 15 books and hundreds of articles on toys and play, and is the only Ph.D. in Child Development evaluating toys and children’s products with extensive training, background, and over 37 years of experience evaluating, writing and speaking about toys and children’s products. Dr. Auerbach is trained in child development, education, child psychology and special education. She is a parent educator, consultant, parent and playful grandparent.
The book “Dr. Toy’s Smart Play/Smart Toys: How To Raise a Child with a High P. Q. (Play Quotient)” may be obtained by mail or at convenient toy or book store."
Additional Points:
- Dr. Toy's Guide links to many related useful sites and resources for parents, teachers, children, children with special needs and toy enthusiasts.
- Dr. Toy is the author of Dr. Toy’s Smart Play/Smart Toys, a unique book that provides tools to parents to enhance their child's “PQ” (Play Quotient) – a concept Dr. Toy originated. The book is published in China, Germany, Greece, India, Indonesia, Israel, Korea, Spain, Thailand and soon will be available in Russia.
- Articles about Dr. Toy have appeared in newspapers and magazines across the country, in Canada, and around the world.
Interviews regarding the book and the recommended best smart toys and products can be arranged with Greg Walsh, Walsh PR (203- 242-6280).
# # # # # # # # # # # # # # # # # # # # # # # # # # #
| Company | Product |
| Action Products | I Dig Prehistoric Shark |
| Action Products | Paw Print Frame |
| Alchemy Creative | Adventures of the Elements |
| ALEX | E-Z Weavy Totebag |
| ALEX | Happy Camper Chair |
| ALEX | My Bubble Mower |
| Alpine Games | Sixteen |
| b. dazzle | Swimming Champions Scramble Squares |
| Baby Hindustani | Learn Hindi Alphabet |
| Bandai America | Tamagotchi Connection V4 |
| BeeVisual | Choiceworks |
| Blue Orange Games | Bendomino |
| Breyer Animal Creations | Blackjack |
| Briarpatch | Do You Look Like Your Dog? |
| Briarpatch | I Spy 3-D |
| Briarpatch | Mix 'N Match Bingo |
| Briarpatch | Newton's Apples |
| Briarpatch | Thomas Making Tracks Game |
| Center Enterprises | Paint & Clay Explorers |
| Chronicle Books | Animal Lacing Cards |
| Chronicle Books | World Almanac Puzzler Deck |
| Concord Camera | OnGuard Kids Safety System |
| Darda | Jay Jay the Jet Plane: Super Sky Tag |
| Dolly Adventures | Dolly Goes to the Beach |
| Dolly Adventures | Dolly Goes to the Supermarket |
| Dragonfly Innovation | Artist Trading Cards |
| Dragonfly Innovation | Puzzle It Out |
| EDC Publishing | Paper Making Kid Kit |
| EDC Publishing | See Inside Science |
| Educational Insights | North Pole Camouflage |
| Emines | Roll 'n Divide |
| Evolving Toys | Civil Lore! |
| Folkmanis | Dutch Rabbit Puppet |
| Folkmanis | Hummingbird Finger Puppet |
| Folkmanis | Ragdoll Cat Puppet |
| Folkmanis | Zebra & Giraffe Stage Puppet |
| Foreign Language Trivia Game | Foreign Language Learning Game |
| Fox Home Ent. | Robots Follow Along DVD |
| Fox Home Ent. | Stellaluna Follow Along DVD |
| Fox Home Ent. | Thumbelina Follow Along DVD |
| Free Spirit Pub. | Ready to Rock Kids |
| Funstreet | Pile It Card Game |
| Gamewright | Hats Off |
| Gamewright | Step to It! |
| Gamewright | Thataway |
| Gamewright | Toss Your Cookies |
| Happy Kid Co. | Original Fortamajig |
| Harebrain | WhisperPhone |
| Hooked on Phonics | Discover Reading Baby |
| Hooked on Phonics | Discover Reading Toddler |
| Hooked on Phonics | Hooked on First Grade |
| HR Press | Health & Wellness Record |
| Imagination Box | Paintable Dollhouse |
| Jester & Pharley Phund | Jester Book & Pharley Doll |
| Juno Baby | Original Music |
| Kidkraft | Grill 'N Bake Kitchen |
| Kids II | Takealong Tunes |
| Kids Love Spanish | Kids Love Spanish |
| Kingka | Matching & Memory Game |
| Learning Resources | Smart Splash Color Play Penguins |
| Learning Resources | Pretend & Play World Travelers |
| Lockmade | Konstruk-Tubes |
| McNeill Designs | You've Been Sentenced! |
| MEGA Brands | Building Imagination Bag |
| MEGA Brands | Lil’ Firetruck |
| MEGA Brands | Mountain Peak Expedition |
| MEGA Brands | The Empress |
| MGA Entertainment | Little Tikes Beach Ball Sprinkler |
| MGA Entertainment | XO Brain Test XO |
| Mr. McGroovy's | Box Rivets |
| Museum Tour Catalog | WanderMaze |
| Oregon Scientific | SmartGlobe |
| Parents® by Battat | Pop Bead |
| Patch Products | Can-Do Roo |
| Patch Products | ShakeDown |
| Peaceable Kingdom | Sticker Activity Tote |
| Piano for Preschoolers | Piano for Preschoolers |
| Playhut | Crawl N Play |
| Playhut | Megaland |
| Playmobil | Knight's Castle Microworld |
| Professor Pocket | Our Silly Farm Adventure |
| Rex Games | Travel Tangoes |
| Rock 'N Learn | Dance with the Animals |
| Schoenhut Piano | 5-Piece Junior Drum Set |
| Scribble Mats! | Scribble Puzzles |
| Secret Mountain | Treasure in My Garden |
| Signing Time! | Leah's Farm |
| Smart Picks | Fish Who Wished…Eat Fruit |
| SmartLab Toys | 1st Grade Challenge |
| SmartLab Toys | ArtLab: Clay Studio |
| Snap TV Games | MLB Trade Up |
| Straight Edge | Beach Read a Mat |
| Taggies | Flower Me Fun |
| Taggies | Touchdown TAGGIES |
| Techno Source | Rubik's Revolution |
| Think Fun | Hot Spot |
| Ttalf | Yackle Ball |
| University Games | Big Brain Academy |
| University Games | Caterpillar Fun Pocket |
| University Games | Dora Fold & Play Set |
| University Games | Horton Hears A Who! |
| University Games | Polly the Porcupine Game |
| Wild Republic | Steve Irwin Talking Action Figure |
| Wonderfun | Bop-A-Lots DVD |
| Wowwee | FlyTech Dragonfly |
| Zabazoo | RUKSHUK |
