This is a fun and colorful board game that involves reading, making choices, and counting. (However, reading is not necessary to play, so younger children can enjoy this game too). Travel through Willy Wonka's factory from entering the factory gate, to climbing aboard the glass elevator, to racing along the corridor past the Nut Room and the Inventing Room. Players move ahead by reciting riddles or by switching places with another player when drawing a WILD card. Receive a "Golden Ticket" by landing on a designated space. The first player to reach the "Up and Out" space on the game board and have five Golden Tickets wins the game.